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Gran Sasso at Pitti 96: J-Shirt and S/S 20 men's collection

What better event than Pitti Uomo to present a sparkling collection full of novelties? The most important Italian men's fashion fair in the world was the perfect setting to enhance the colors, patterns and style ideas introduced by Gran Sasso.

Gran Sasso at Pitti 96

Gran Sasso at Pitti 96

For all modern dandies who don't want to give up elegance or comfort, we presented J-shirts, the new line of tailored shirts made of jersey, an elastic and lightweight fabric, designed for a man who juggles work and leisure with ease.

J-Shirt video

J-Shirt video

Organic Cotton marks a turning point towards the future, but with an eye to the past: the precious cotton protagonist of this new line, certified according to the Global Organic Textile Standard (GOTS), is grown supporting biodiversity and biological cycles, without the use of hazardous pesticides or toxic chemicals.

Giorgio Giangiulio

Giorgio Giangiulio

Summer, as you know, is synonymous with the sea, color and holidays. As a result of the natural transposition of these concepts, here comes our beachwear line. Ten variations of swim trunks, eight of which featuring geometric micro-patterns available in a single color, while the classic stripe and plain model come in five different shades: blue, light blue, green, pink and orange. Swimwear is made of brushed polyamide and microfiber lining inside; the distinctive built-in stowing pocket, besides being a useful accessory which allows the trunks to be folded inside, also becomes a practical bag for easy storage.

Gran Sasso Beachwear

Gran Sasso Beachwear

During the 96th edition of Pitti Uomo we also had the pleasure of meeting numerous buyers, influencers and bloggers on the national and international scene. "We are very proud of the appreciation shown for the collection and the positive feedback received" - said our brand manager Carlo Di Stefano - "as with every season, we will continue doing our best.”

Guillaume Bo - gui_bo

Guillaume Bo - gui_bo 

Shaun Birley

Shaun Birley

Karl-Edwin Guerre - Guerreisms

Karl-Edwin Guerre - Guerreisms

Daniel Pinheiro - dp_style

Daniel Pinheiro - dp_style

C a r l o s  D o m í n g u e z - carlos_domord

C a r l o s  D o m í n g u e z - carlos_domord

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