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Innovation and color for Gran Sasso at Pitti 93.

Gran Sasso at Pitti 93 presented the new men's proposal for the next Autumn-Winter 2018/2019. A collection inspired by the mountain environment, with refined turtlenecks and the introduction of felted cashmere that highlights the rustic and natural side of cashmere, made more informal by the felted effect that recalls the classic sweatshirt.

Gran Sasso at Pitti 93

Gran Sasso at Pitti 93

In Gran Sasso, however, the mountain meets metropolitan contexts thanks to the use of bright colors that recall the pop culture of London in the late 60s.

F/W 2018-2019 men's collection

F/W 2018-2019 men's collection

The technological research that characterizes the latest generation yarns has led to the introduction of Rain Wool, a wool yarn covered with an invisible barrier that makes it water-repellent and stain-resistant, able to preserve color, shape and quality over time.

Rain Wool video

Rain Wool video

Also unfailing for the next Autumn/Winter season, the aKtive Wool designed primarily for modern globetrotters. Thanks to the characteristics of crease-resistance, breathability, resistance and elasticity it’s perfect to get around the city or travel in total comfort without giving up a sober and refined style.

The knitted kimono is the absolute novelty of the men's collection proposed in Florence. Stylistic research and comfort come together in a warm garment suitable to be worn on jackets and cardigans, created for modern dandy, always looking for an elegant and personal style.

Matteo Formichetti wears the knitted kimono

Matteo Formichetti wears the knitted kimono 

The keywords of the next cold season? Warm, innovative, stylish!

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