Pitti Uomo 103, between innovation and craftsmanship: these are the values that have made Maglificio Gran Sasso stand out for seventy years. The new collection, presented from 10th to 13th January at Fortezza da Basso in Florence, enriches knitwear with a thousand facets, embellishing it as an authentic fil-rouge of style that skillfully connects different looks characterized by comfort, elegance and preciousness.
Gran Sasso at Pitti Uomo 103
Futuro Maschile, the cornerstone of the last edition of Pitti Uomo, presents its journey through the most evolved contemporary menswear and gives life to a conscious proposal tailored for the modern, urban man who is not willing to give up a contemporary and trendy style. Cashmere becomes the protagonist of the new fall/winter 2023-24 men's collection, the expression of soft, warm, elegant and enveloping knitwear. Precious yarns, the emblem of Gran Sasso knitwear, is at the heart of sporty chic garments; details and inserts in alcantara and faux fur enhance the preciousness of youthful and contemporary garments.
Gran Sasso at Pitti Uomo 103
Men's fashion becomes sustainable with the introduction of eco cashmere, a blend of recycled and virgin cashmere, and eco chamois, both in line with eco sheepskin, the first environmentally friendly fabric, all aiming at a new concept of sustainable and conscious fashion.
Gran Sasso at Pitti Uomo 103
The Gran Sasso booth was a meeting point for the family and the most well-known retailers on the national and international scene, a confirmation of an appealing proposal and, at the same time, the symbol of authentic and inimitable Made in Italy quality.
Gran Sasso family at Pitti Uomo 103
