Elegance, comfort and quality craftsmanship. Stemming from these shared values, the vision of Maglificio Gran Sasso was created, and so was the new Men's Fall/Winter 2024 collection, presented to buyers and retailers on the national and international scene during the 105th edition of Pitti Uomo, from 9th to 12th January in Florence's Fortezza da Basso.
Gran Sasso stand at Pitti 105
The new collection, made of soft, fine natural yarns embellished with a palette of understated nuances and bold hues, responds to the modern man's demand for dynamism with elegant, yet informal, youthful and contemporary items.
Men's Fall/Winter 2024 collection
Gran Sasso men's wardrobe starts from tradition and makes refined yarns and innovative workmanship capable of enhancing, on the one hand, the contemporaneity that the international scene offers and, on the other, the craftsmanship and know-how that have always made the knitwear factory stand out. The jewel in the crown of the collection is cashmere, the ultimate masculine expression of knitwear, synonymous with comfort and softness. Its sustainable version, eco-cashmere, conquers the catwalks of winter 2024: zipper jackets, crew neck sweaters and cable knit, intarsia turtlenecks satisfy the urge for sustainability toward which, for more than 70 years, the company has been projected.
Men's Fall/Winter 2024 collection
To the demand for ever-higher levels of performance, the new Men's Fall/Winter 2024 Collection responds with Athleisure: technical wool garments, total easy-care, machine-washable and suitable for tumble-drying. If knit jackets embody the casual luxury vibe the new proposals share, flannel, merino wool and corduroy, the beating heart of autumn fashion, cannot be missing from the men's wardrobe, for a new concept of casual, more urban, precious, contemporary and unfailing retro flair. Created for the coldest weather of the winter season, zipper jackets, parkas, turtlenecks, cardigans and crew neck sweaters take turns, look after look, in a charming multitude of textures and hues that explore different dimensions of style, yet always pursuing the constant quest for elegance.
Men's Fall/Winter 2024 collection
Completing the men's total look are two surprising new items: sneakers and hats. Each garment, in the new collection, is designed as a piece of an outfit that is actually the mirror of an inimitable and refined lifestyle, of the attitude to fully enjoy every day outdoors and indoors in a constant dialogue between one's personality and what surrounds us.
Men's Fall/Winter 2024 collection
Men's Fall/Winter 2024 collection
Once again this year, the Maglificio Gran Sasso stand was a meeting point for the best-known retailers on the national and international scene, proving itself to be a brand capable of transmitting, collection after collection, the will to give life to attractive trends: the reflection of the attitude of the contemporary man.
Gran Sasso at Pitti 105
