Pitti Uomo 106: bridging style and sustainability

The new menswear Spring/Summer 2025 collection by Gran Sasso testifies to the authenticity and expertise gained through years of work.

Presented in the splendid setting of the Fortezza da Basso, in Florence, during Pitti Uomo edition 106 (11th-14th June 2024), the new items have been conceived to give the contemporary man a concrete response to his constant search for personal style and sustainability. The new style season brings a palette of soft, natural shades: the relaxing notes of beige, the delicate multiple tones of whites, the warm nuances of pink, all the way to the enveloping array of grays and blues.

Gran Sasso at Pitti Uomo 106

The Organic Cotton line is enriched with new items offering a glimpse into an increasingly sustainable future, where organic cotton is grown without pesticides and toxic substances, respecting people and the environment.

Gran Sasso at Pitti Uomo 106

The need to have a comfortable outfit, like a world traveler, is reflected in the Athleisure line, garments made of extra-fine, totally easy-care, machine-washable, technical wool also  suitable for tumble drying.

The entire beachwear line also pivots around the constant quest for sustainability: polyester fibers are produced by the Eco Circle recycling system, thanks to which energy consumption and carbon dioxide emissions are reduced by 50 percent. For the contemporary man, Gran Sasso presents the Riviera capsule: the beach towel, beach bag and espadrilles make up the ideal outfit to become the undisputed style stars of the Italian Summer.

Gran Sasso at Pitti Uomo 106 Beachwear

Completing the collection are Irish caps and beanies in linen or fleece with alcantara and knit sneakers, with laces and without, available in different colors.

Gran Sasso at Pitti Uomo 106

As usual, Maglificio Gran Sasso booth was enlivened by the presence of the most renowned influencers and retailers on the national and international scene, as well as representatives of the third generation of the Di Stefano family. All of which confirmed, once again, the affirmation of the brand among industry experts, attracted by garments capable of offering comfort, elegance and personality.

Gran Sasso at Pitti 106

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