“Living by the Lake”: the inspiration behind the new Gran Sasso collection at Pitti Uomo 109

“Living by the Lake”: the inspiration behind the new Gran Sasso collection at Pitti Uomo 109

In Florence, within the elegant setting of the Fortezza da Basso, menswear once again becomes storytelling, atmosphere, and emotion. In a silent dialogue between tradition and contemporary vision, Maglificio Gran Sasso presented its Autumn/Winter 2026–2027 Collection from January 13 to 16, inspired by the essential beauty of the theme “Living by the Lake.”

 

A poetic invitation to rediscover slow, authentic rhythms, guided by a different flow of time—silent and profound. From these suggestions emerges a collection that speaks of calm and introspection, muted landscapes and simple gestures that warm the heart.

 

 

With the arrival of the cold season, the lake becomes a still mirror, wrapped in mist that gently leaves everything suspended in time. It is within this rarefied calm that the Gran Sasso collection finds its soul, transformed into a true lifestyle to be worn on every occasion.

 

It is precisely in the season from which it draws its roots that the new collection’s color palette takes shape: cool sand, reed green, greys and warm browns intertwine with soft yellows and touches of rust, recalling snapshots imbued with the quiet of cold lakeside days.

Silhouettes are soft and relaxed, designed to naturally envelop the body, while the yarns offer a gratifying sense of warmth and comfort. Among the highlights is a refined cashmere-blend yarn with a tweed-like appearance, featured in turtlenecks, shawl collars and accessories. Shapes and fabrics express a harmonious dialogue between tradition and innovation: British-inspired herringbone wool defines bombers, jackets, trousers and accessories; Shetland yarn enhances cable-knit shawl collars and cardigans; tweed patterns, inlays and checks complete a carefully curated collection, designed to be lived in and layered over time.

 

 

Once again this year, the Maglificio Gran Sasso stand confirmed itself as a privileged meeting place for leading national and international retailers—a true crossroads of shared glances, conversations and visions. A further testament to the brand’s ability to interpret, season after season, the attitude of the contemporary man with natural elegance, offering collections that captivate, inspire and endure over time.